~Evolving into a more approachable and accessible design, aiming to be a global standard life infrastructure~

INFORICH Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President & Group CEO
: Hironobu Akiyama; hereinafter “INFORICH”), the operator of the mobile battery sharing service “CHARGESPOT™,” is pleased to announce an update to the “CHARGESPOT” brand logo. This renewal reflects a re-examination of the service’s role and symbolizes its evolution toward becoming a global infrastructure service. At the same time, the brand notation will be unified from “ChargeSPOT” to “CHARGESPOT,” accelerating its development as a world-class brand.

　

Background of the Logo Update

Brand Redefinition — A New Commitment as Social Infrastructure

In modern society, smartphones are no longer just communication devices; they are indispensable lifelines for payments, information access, and emergency contact.
At the same time, running out of battery while away from home has become an everyday issue. In particular, during disasters and emergencies, ensuring access to charging environments has become a critical social infrastructure directly tied to people’s safety and security.

Furthermore, with increasing globalization, the growth in inbound tourism to Japan, and the expansion of international business, the importance of service design that transcends language and cultural barriers and can be intuitively used by anyone is rapidly increasing. Accessibility and usability are no longer added value but have become essential requirements for social infrastructure services.Against this social backdrop, CHARGESPOT, previously known simply as a “charging service,” is evolving into something greater—an enabler that empowers people, culture, and society as a whole.
This logo update was decided with the aim of balancing brand value with enhanced accessibility, reinforcing CHARGESPOT’s role as a highly public and universally usable life infrastructure.

Meaning Behind the New Logo

• Black logotype with strong contrast for higher visibility and accessibility
  Pursuing an infrastructure where everyone can use the service equally.
• Incorporating Earth’s axial tilt (23.4 degrees) into the angle of the lightning mark
  Representing the will to build networks on a global and planetary scale.

Reason for Unified Notation: “CHARGESPOT”

To ensure clarity and memorability worldwide, the brand notation has been unified to the uppercase “CHARGESPOT.”

This will enhance accessibility and acceptance across borders and languages in future service expansion.

The Future Vision of CHARGESPOT

CHARGESPOT aims to be a brand that empowers people, culture, and society—using “charging” as the starting point.

We believe that by freeing people from the constraints and anxieties of low battery, they can live more actively and freely.

Through diverse media—including digital signage, apps, batteries, and even sound—we will continue to deliver exciting experiences and new value to our users.

Comment from the CEO

Hironobu Akiyama, Representative Director, President & Group CEO

“With our organizational growth, we have revised the logo to align with global standards. Designed with future overseas collaborations in mind, the logo ensures that no matter where in the world someone encounters ‘CHARGESPOT,’ they feel connected to the same community. We will continue to advance our global branding initiatives.”