~ Featuring the announcement of a special anniversary campaign and a message from the CEO outlining INFORICH’s vision for the next decade ~

INFORICH Inc. (Headquarters: Shibuya-ku, Tokyo; Group CEO: Hironobu Akiyama; hereinafter “INFORICH”) announced today, on the 10th anniversary of its founding on September 2, 2015, the release of a brand movie that showcases the unique vision and world of the services provided by INFORICH.

In recent years, smartphones and digital devices have become an essential part of daily life, while incidents such as mobile battery-related fires have highlighted the growing need for safer and more reliable charging environments. Against this backdrop, INFORICH has been building the next-generation infrastructure through the expansion of its mobile battery sharing service, “ChargeSPOT”, seamlessly connecting real-world locations across Japan and around the globe. Leveraging this infrastructure, INFORICH continues to focus on delivering cross-sector services that combine convenience, safety, and a sense of excitement to enrich everyday experiences.
The newly released brand movie captures INFORICH’s vision of creating a society where everyone can enjoy a convenient, safe, and exciting daily life through its services, including “ChargeSPOT” and “CheerSPOT.”

In addition, INFORICH has announced the second half of its “10th Anniversary 10 Campaigns” along with a special message from the CEO, reinforcing its mission as a company committed to creating new value through the power of “Location × Technology” and sharing its vision for the next decade.

■ About INFORICH’s New Brand Movie
The Concept Behind the Brand Movie

The newly released brand movie illustrates INFORICH’s mission, “Bridging Beyond Borders — Connecting the World Beyond Boundaries,” by expressing how services powered by “Location × Technology” enrich people’s lives and society as a whole.

Through ChargeSPOT, INFORICH has built a platform aimed at providing a safe and seamless charging infrastructure. Today, this platform has evolved beyond mobile battery sharing, expanding its functions into advertising, entertainment, and collaborations with government agencies and businesses, creating new value to enhance people’s everyday lives.

The services provided by INFORICH aim to unlock the potential of people, objects, and experiences, elevating their value to help create a more convenient and prosperous society. This brand movie represents the first step toward that envisioned future.

Brand Movie Overview

This brand movie was directed by Kensaku Kakimoto, a renowned filmmaker and photographer known for his pursuit of creative and expressive visual storytelling.
With a dynamic, fast-paced tempo that conveys a sense of anticipation for the future, the film vividly reflects INFORICH’s vision and worldview.

Release Date: September 2, 2025
Director / Director of Photography: Kensaku Kakimoto
Assistant Director: Shinji Akiyama
Chief Cinematographer: Jin Tayas
Lighting: Tetsu Moridera
Producer: Atsushi Suzuki
Production Company: DOTS&LINE

Watch the INFORICH Brand Movie here：

■ 10th Anniversary “10 Campaigns” Initiatives

To celebrate its 10th anniversary, INFORICH has launched the “INFORICH 10th Anniversary 10 Campaigns” initiative, offering special rewards and benefits to users starting in August 2025 as a token of appreciation for their continued support.
In the second half of the campaign, INFORICH will introduce new collaborations and exclusive initiatives, aiming to reach even more users and express its gratitude through a series of engaging and rewarding experiences.

10th Anniversary “10 Campaigns” — Second Phase Overview

We are pleased to announce the details of the second phase of the “INFORICH 10th Anniversary 10 Campaigns”.
（For details on the first phase, please refer to this page.  https://inforich.net/10th-anniversary-10-campaign）

⑤ U22 Discount Campaign (Currently Ongoing)　Period: August 10 – October 31
More details here：https://inforich.net/chargespot-u22-discount
⑥ “ChargeSPOT” × Luup Collaboration Campaign (Currently Ongoing)
Period: September 1 – September 30
More details here：https://chargespot.jp/article/8062/
⑦“CheerSPOT” Coupon Giveaway Campaign (Scheduled for Oct–Nov 2025)
⑧ “#ThatTimeChargeSPOTSavedMe” Posting Campaign (Scheduled for Nov 2025)
We will collect users’ stories about how “ChargeSPOT” helped them. Selected episodes will be adapted into a short drama.
⑨mamaro” × “ChargeSPOT” Joint Campaign (Schedule Under Adjustment)

For the final 10th initiative, we are planning a large-scale collaboration, to be announced in early October.
Through these campaigns, INFORICH aims to create more opportunities for users to experience and enjoy the services we provide.

■ CEO’s 10th Anniversary Message

We have also released a special 10th Anniversary Message from INFORICH Group CEO, Hironobu Akiyama, sharing his reflections on the company’s 10-year journey and vision for the next decade.
He highlights INFORICH’s mission to create new value through “Location × Technology”, accelerate global expansion, and further evolve as a social infrastructure provider.

Read the CEO’s Message Here：https://note.com/inforich_japan/n/ne13e90e47238