— Launching the “CheerSPOT” Project in Collaboration with Thailand’s Popular Drama Series,Aiming to Promote Cultural Exchange and Creative Tourism through Deeper Audience Engagement —

INFORICH INC. (Headquarters: Shibuya-ku, Tokyo; Group CEO: Hironobu Akiyama; hereinafter “INFORICH”) has entered into a partnership with G Grand Production Co., Ltd. (Headquarters: Bangkok; Representatives: Phirawan Passayamat and Lanchakorn Butwong; hereinafter “G Grand Production”), a Thai entertainment and talent management company.The two parties signed a Memorandum of Understanding (MOU) in Bangkok on July 7, 2025.

At the heart of this partnership is a collaboration between “CheerSPOT™,” INFORICH’s fan engagement platform for artists, and the popular Thai drama series, the BL charity series I Promise I Will Comeback. By distributing visual content featuring the cast through “CheerSPOT,” we aim to provide fans with a way to express their support visually and to transform digital fan engagement into real-life tourism and cultural experiences.

■ Background of the Partnership
This partnership aims to promote cultural exchange and regional tourism by leveraging the respective strengths of Japan and Thailand within the rapidly expanding creative content market across Asia.
In recent years, Thai BL (Boys’ Love) dramas have garnered widespread international popularity, especially in Japan and other Asian countries. This growing fan base has sparked increasing interest in travel to Japan and Thailand, as well as in local experiences inspired by such content.Against this backdrop, there has been a rising demand for mechanisms that go beyond simply distributing video content — systems that connect fan enthusiasm with real-world regional engagement.

INFORICH’s “CheerSPOT” platform makes this possible by utilizing the “ChargeSPOT” digital signage network to visualize fans’ support for artists.Through this project, messages of support for the cast will be broadcast in public spaces, creating new experiences that link digital fan engagement with real-life interactions.Additionally, this initiative is an international collaborative project backed by Thailand’s leading television network, Ch7HD.
By combining the soft power of visual content with the promotion of regional tourism resources, we aim to propose a new model of creative tourism.

■ About the BL Charity Series I Promise I Will Comeback
This BL charity drama is set in Phrae Province, located in northern Thailand. The story highlights the region’s untouched natural landscapes and lesser-known cultural attractions, promoting the concept of “Unseen Thailand” to a broader audience.

The drama is inspired by the true story of actor and activist Tinnakon Puwasakdiwong, also known as TK, whose heartfelt desire to give back to his roots in Phrae serves as the central theme of the narrative.
Through this production, the creators aim to showcase the unique culture and scenic beauty of Thailand’s lesser-known regions, both domestically and internationally, while also launching charitable initiatives to support local communities.The cast features twin actors from Taiwan — JN (Hsieh Cheng-En) and JD (Hsieh Cheng-Te) — along with emerging Thai actors Best Norathep and Ndol Knin.

By leveraging the “CheerSPOT” platform, the project will visualize and amplify fans’ voices, helping to expand the recognition of this series both in Thailand and abroad.

■ G Grand Production Co., Ltd. — Company Overview
Representatives: Phirawan Passayamat, Lanchakorn Butwong
Headquarters: 1 Rama 9 Soi 41 (Soi 18 Seri 2), Pattanakan, Suan Luang, Bangkok 10250, Thailand
Business Activities: Talent management, film and video production, live streaming, advertising
Website: https://ggrandmedia.com/