Q1 (January to March) tends to see a decrease in foot traffic due to factors like weather. We analyze that ChargeSPOT, our service, is impacted by foot traffic, which affects the number of rentals.

On the other hand, Q4 (October to December) includes seasonal events like Halloween and Christmas, as well as the year-end party season, leading to increased foot traffic and a tendency for longer outings.

This results in more occasions where people face smartphone battery depletion and turn to ChargeSPOT. Hence, in Q4, foot traffic and rental demand increase, whereas in Q1, foot traffic tends to decrease, making Q1 relatively weaker.