Such services are being developed not only by us but also globally in various countries. There are increasing examples in Japan as well where signage is sold to individuals.

The major difference between our “CheerSPOT” and other services is that we already have a presence with 45,000 units domestically and 65,000 units internationally. Being able to expand across a wide area both domestically and overseas simultaneously is a key point.

Another aspect is the pricing. Typically, advertising costs start from around 40,000 to 50,000 yen at the cheapest, making it difficult for younger audiences to access. Our target demographic ranges from teens to those in their 40s, so we plan to set the price at around 400 yen, making it possible for people from rural areas or younger individuals who can’t easily attend live events to show their support.

The concept of “CheerSPOT” already exists in the world, but by setting prices to be more accessible and suitable for a wide audience, and by rapidly expanding overseas, we aim to enhance our competitiveness.