〜Improving operational efficiency of advertising by utilizing real-life contact points〜

INFORICH INC. (HQ: Shibuya, Tokyo, President & CEO: Hironobu Akiyama), operator of the mobile battery sharing service “ChargeSPOT®” announces that is has completed development of “ChargeSPOT” SSP*, in anticipation of expanding usage of its digital signage.。

This SSP development is the first step in connecting with external agencies’ DSP. This allows advertisers to secure advertising space on an hourly or daily basis, enabling efficient advertising management via “ChargeSPOT.”

By starting to offer “ChargeSPOT” digital signage advertising space via DSP* connection, we aim to not only improve the efficiency of advertising, but also to maximize the value of “ChargeSPOT,” which is a real-world touchpoint for a variety of industries and business types.

※1）SSP (Supply Side Platform): A platform for managing online advertising inventory and automatically selling it to advertisers.
※2）DSP (Demand Side Platform): A platform that enables advertisers to efficiently manage their online advertising purchases.

■ About the development
There are currently approximately 44,200 ChargeSPOT units nationwide (as of the end of June 2024). Due to the nature of the service, ChargeSPOT users must engage with the battery stand both when renting and returning a battery, which means that they will also engage with the digital signage twice per rental. In addition, ChargeSPOT is installed in stores and facilities of various industries and business types, such as transportation, retail stores, restaurants, and entertainment facilities, so effective targeting can be provided in locations close to the purchase touchpoint.

In order to make the most of the benefits of ChargeSPOT’s digital signage, it is necessary to build a system that provides advertising space efficiently and widely, which is why we decided to develop this system. Until now, retail media has mainly been deployed in single industries and stores, but by utilizing ChargeSPOT digital signage, advertising can be deployed in a variety of industries and business types.

■ Inventory availability details and schedule
【Offer Details】
・Battery Stands for DSP connection: circa 20,000 units (Sept. 2024 estimate)
・Area(s) available for DSP connection: Nationwide, predominantly in Greater Tokyo
【Schedule】
・August 2024: SSP Development Completion
・September 2024: (Expected): Advertising Space Available

※We plan to start recruiting DSP companies in the future in preparation for the DSP connection scheduled for the end of the year.

INFORICH will take full advantage of ChargeSPOT’s appeal, which allow it to secure real contact points on a scale of tens of thousands in high-traffic locations, to provide valuable advertising experiences to both consumers and advertisers.

※ChargeSPOT® is a registered trademark of INFORICH INC.